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Our mission is to turn today's wildlife consumers into tomorrow's wildlife protectors in order to reduce our impact on nature and wildlife.

Call to action - Join your voice to ours and become a wildlife champion.

The Chinese character for listening includes ears, eyes and heart 聽.

Are we listening? Are we listening with our ears, eyes, heart, mind and soul? 

Do we really know what a healthy forest truly sounds like?

I was moved to action when I heard that due to human activity, 97% of elephants disappeared in the last 100 years (according to Elephant Census), we have lost 60% of the planet’s wildlife in the last 45 years (WWF living planet report), we may loose 1 million species of animals and plants in the next years according to the latest UN environmental report. We are facing the potential collapse of our entire ecosystem if we do not do everything possible to change on a massive scale.

"As a singer I want to lend my voice to wildlife and nature, to illuminate with sound to the darkness of the existential crises we are facing. Inspire people to engage and protect our biodiversity for a possible future for our children and all living things.

You may ask why music?

Neuroscience shows that music is a powerful vehicle that engages with both the rational and emotional part of the brain. It touches the human heart, mind and soul. Music is a universal language that transcends time, space, geography and cultures.  It vibrates within the core of our being.  I grew up with music during China’s Cultural Revolution. My parents were exiled to the countryside to do hard labor. 

"I hope my voice will inspire others to join in. One voice becomes thousands of voices, like a great symphony of love for the wild."      

Dr. Ying Ying Liu, Founder

My piano was perched on a brick bed.  Life was hard then, to say the least.  But, we had music. Music was a light in the darkness that gave us hope.

You may ask why Hong Kong, mainland China and Asia at large?  More than 50% of the planet’s 7.8 billion people live in Asia. And Asia's demand for wildlife parts is fueling the killing all over the world.  Hong Kong is one of the largest ports and markets for wildlife parts, including ivory, rhino horn, pangolin, shark's fin, tiger and lion bones, and many other wildlife products. If we do not inspire people to reduce demand, no amount of protection on the ground in Africa and other wilderness areas will suffice. We cannot patrol the vast Africa and wilderness "

-Dr. Ying Ying Liu, Founder of LumiVoce

LumiVoce's mission is to positively engage and educate people, especially the next generation, through music and emotive stories to inspire the love and protection of wildlife to reduce demand. We seek to turn today's wildlife consumers into tomorrow's wildlife protectors.

We are producing an album called Ensoul – A Voice for the Wild. The classical melodies we present to you in this album are sublime and timeless. They are the essence of our collective spirit; the spirit that is filled with love, compassion and kindness.  When the human voice is mixed with the sounds of wildlife and the sounds of the earth, it shows that we are all connected to one another and to nature. People who had heard and seen the wildlife videos, they are connected, moved and inspired to change.

The other project is the Wildlife Story Series (WSS).  We need to urgently educate young people, and will do so through emotive stories about wildlife.  Our aim is to inspire them to fall in love with our beautiful wildlife, nurture compassion, empathy and kindness early in the young, and turn today's wildlife consumers into tomorrow's wildlife protectors. 

Every picture of wildlife you see on this site are endangered - rhino, elephant, polar bear, orangutan, tigers - and they all need our help now more than ever. There is so much beauty that is worth preserving. The good news is that everyone can make a difference, no matter how insignificant it may seem. 7.8 billion small actions together amounts to a huge amount of impact. Small steps march toward a great cause.  It's never too late.


I want to inspire people to fall in love with our beautiful and majestic wildlife through the beauty and power of music because

We protect what we love.